Our Story | Lu & Mol Jewellery & Gifts Online

Our Founder's Story

Áine Breen opened the doors of Lu & Mol in 2023. Having successfully sold her own brand, Liwu Jewellery, online and wholesale, her symbolic pieces take pride of place in Lu & Mol.

Symbolism is at the heart of Liwu Jewellery. Liwu means gift,and every gift carries a message and a meaning.You deserve every good thing. You are not alone. You are loved. Designer Áine Breen’s jewellery captures these messages in symbols of pure gold and silver, so that the meaning can never be mistaken or forgotten. As a gift to yourself or as a gift to a dear one, each piece speaks directly to the heart.

Magic of symbols is the magic of the human spirit

The Liwu Jewellery Journey

From accountant to jewellery designer to shopkeeper

The journey to here

As a child, she aspired to be a fashion designer. Áine has worked in gifts and jewellery since the age of 15. She studied Commerce in UCD, followed by a Master's in Accounting and qualified as a Chartered Accountant. She was lucky enough to work in jewellery manufacturers and other retailers, where she learned so much. But it was a trip to China that led her to designing and making her own range.........

An unexpected move

Áine moves to China

In 2011, Áine's introduction to meaningful symbols and language began, when she moved from Ireland to China with her husband and discovered her creative side.

Eager to learn more about Chinese culture, Áine took a
course in Chinese calligraphy. One of the first characters shefound was love, which she discovered meant ‘life to the heart and grace to the body.’

A career change

Áine returns to Ireland

Back home, Áine takes silversmithing classes and launches her first collection all based on Chinese calligraphy characters and their meanings.

As a qualified chartered accountant, Áine continued to work but also design and sell jewellery alongside raising her young family.

Back home in Ireland

Celtic Culture and Symbols

Stockists who liked the designs and symbolism, began to ask about Celtic Symbols. This and of course her travels sparked a renewed interest in Ireland's culture which is deeply rooted in ancient Celtic culture and celtic symbols. In 2017, the Celtic Symbol collection was launched.

Bricks and mortar

A love of retail

Áine worked in retail from a young age and even as an accountant worked with Irish clothing and jewellery retailers. Her local town of Gorey, is busy and growing. Her studio and online store was busy and she always found lots of designers and brands when doing fairs and decided she would love a space where she could share Liwu Jewellery, alongside jewellery for all sorts of occasions. And so, Lu & Mol on Esmonde Street, Gorey was opened.